This time it’s an ad regarding the new limited edition disco bottle. It belongs in the new “In an Absolut World” campaign and shows the statue of liberty dancing under an Absolut disco ball/bottle. This ad can be found in Greece in BIG FISH magazine 4th November 2007. And probably this ad can also be found in the US in Instinct magazine November issue. This ad respects the Absolut ad tradition. That is too say differenciation, luxery and the traditionals "ABSOLUT" letters.
You have a small ad video too for the launching of this new limited edition bottle : Click Here
The ad is placed in magazines because pictures are more easily remembered than text and language. The ad isn’t specific to a gender so it could be presented in male or female magazines.
To see more ads of Absolut, you can visit this very complete website : http://www.absolutads.com/gallery/view.php?letter=0
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